Slim Jim

Groove Jones worked with the creative agency B.I.O.S to help launch a Snapchat filter that turns fans into Randy “Macho Man” Savage. This accompanied the release of a new action figure at Comic-con San Diego celebrating Savage’s time as spokesperson for the Slim Jim brand.

Scan the SNAPCODE to try the lens out yourself!

For more information about this project, visit:
https://www.groovejones.com/slim_jim_macho_man_ar/

Developed using: Lens Studio

Team size: 5

Roles and responsibilities:

  • modeled certain key assets

  • tooled with materials and shaders to get proper reflections

  • tested experience

Software Used:

  • 3DS Max

  • Substance Painter

  • Photoshop