Modelo Mural

Groove Jones worked with Constellation Brands Beer Division Southeast team to create an out-of-home and point of sale campaign the brings Modelo art pieces to life through the power of AR.

To experience it at home:
Step 1: Visit http://www.modelomural.com on your phone
Step 2: Add your age. (You need to be at least 21.)
Step 3: Select - ALL OTHER LOCATIONS
Step 4: Hit Launch when prompted.
Step 5: Point your camera at the “Modelo Mural Start State” image on this page

For more information about this project, visit: https://www.groovejones.com/modelo_ar_dia_de_los_muertos/

Developed using: Zapworks Studio

Team size: < 10

Roles and responsibilities:

  • modeled and textured certain key assets to match concept art

  • implemented visual assets into the scene

  • baked shadows and lighting

  • solved blending between 2D mural and 3D arm

  • tested experience

Software Used:

  • 3DS Max

  • Substance Painter

  • Photoshop

  • Octane